These descriptions of a CEO’s day also prove Deleuze and Guattari’s claim in Anti-Oedipus that, in capitalism,

there are no longer even any masters, but only slaves commanding other slaves ... The bourgeois sets the example … : more utterly enslaved than the lowest of slaves, he is the first servant of the ravenous machine, the beast of the reproduction of capital . . . ‘I too am a slave’ – these are the new words spoken by the master.

At the top of the tower, there is no liberation from work. There is just more work – the only difference is that you might now enjoy it (life is too exciting for sleep). For these CEOs, work is closer to an addiction than something they are forced to do. In a provisional formulation, we might want to posit a new way of construing class antagonism. There are now two classes: those addicted to work, and those forced to work. But this isn’t quite accurate. Whether we are working for our employers (who pay us) or for Mark Zuckerberg (who doesn’t), most of us find ourselves compulsively gripped by the imperatives of communicative capitalism (to check email, to update our statuses). This mode of work makes Sisyphus’s interminable labours seem quaint; at least, Sisyphus was condemned to perform the same task over and over again. Semio-capitalism is more like confronting the mythical hydra: cut off one head and three more grow in its place, the more emails we answer, the more we receive in return.