Service provision by remote delivery also directly helped firms increase productivity and move up the value chain. [...] body-shopping had spawned much employee poaching by the TNC clients of Indian software firms. [...] With body-shopping reduced, so too was poaching. The potential of firms to upgrade was, therefore, significantly bolstered. Second, remote delivery allows firms to keep most of its employees under one roof. This facilitates knowledge and experience transfer within firms. Again, this boosts a firm's ability to take on more complex projects. Thus, as service provision by remote delivery became more common, firms were able to win increasingly advanced and lucrative contracts. [...]