[...] a scan of the literature shows that it is entirely possible to have a social or literary theorist discourse on 'algorithms' without any references other than to others of their ilk. This kind of elective solipsism of disciplines is familiar to those navigating interdisciplinary terrains, and is also articulated through the kinds of citation politics that other fields, such as feminist research, have become all too familiar with. We are in the amusing position where the emphasis on materiality in recent theory results in what is technical and important sounding being elevated to the same kind of generalizations that, say, the more banal pronouncements of postmodernity suffered from in their heyday. Social theory too often beings along its upstairs/downstairs split between high theory and empiricism.