[...] There is a reason right-wing trolling is more effective than its left-wing equivalent: trolling that harnesses the power of taboo—the most ancient, retrograde, collectively unconscious stuff of sex, the family, the species—is more effective than trolling toward enlightenment. And to indulge a taboo thought can be exhilarating. It mimics the emotional response we have to the accepted forms of political awakening: having the scales fall from your eyes or your consciousness raised. Hence the pervasiveness of the red-pill metaphor. The red pill, from the Matrix films, has come to represent a kind of political choice: to “awaken” to the far-right vision of reality, and refuse to sleep in a liberal, blue-pill, sham reality. The seduction of the red pill is, in many cases, the seduction of taboo.