[...] Establishing these kinds of exchanges is a major undertaking, requiring significant coordination between rights-holders, content platforms, collection agencies, and governments. But it may be worth the effort: efficient markets and platforms for exchanging IP will be economically valuable in an intangible economy.
specifically referring to FB and Goog. not only is Jaron Lanier's idea obviously dumb on its own merits, but the way these guys describe it ("efficient markets" for "exchanging IP") is somehow worse