The ease with which this type of monitoring has insinuated itself into the digital media landscape is breathtaking, perhaps in part because of the novelty of the technology and its applications. The seductions of the convenience and gadgetry of the smartphone far outstrip concerns about its use as a sophisticated and multidimensional monitoring and tracking device. Transposed into a somewhat less novel landscape, the shift might appear more objectionable. The fact is, however, that the current embrace of commercial digital culture amounts to an unprecedented leap in the ability of institutions both public and private to collect, sort, and store information about members of the public. The flashy wizardry of new commercial technologies serves as a form of distraction or misdirection, averting or postponing direct engagement with the fact that we are constructing a culture in which commercial surveillance has become a crucial component of our communicative infrastructure. While the actual effects of this surveillance remain to be seen, it is worth pointing out that in developing a surveillance-based commercial infrastructure, we have effectively wagered on the prospect that it will prove effective in manipulating and channeling consumer behavior.