Life goes on. You're empty, sad, probably the least appreciated creative virtuoso in the industry; well and but life just goes on, emptily, sadly, with always direction but never center. The hubless wheels spins ever faster, no? Yes. Admen approach challenges thus: concede what's hopelessly true, what you can't make folks ever want to not be so; concede; then take your creative arm and hammer a big soaked wedge, hard as can be, into whatever's open to interpretation. Interpret, argue, sing, whisper, work the wedge down into the pulp, where the real red juices be, where folks feel alone, fear their genitals, embrace their own shadows, want so badly it's a great subsonic groan, a lambent static only the trained adman's sticky ear can trap, retain, digest. Interpretation, he's fond of telling DeHaven, is persuasion's driveway. Persuasion is desire