The point is that there are no editorial decisions that aren’t economic decisions. I’m not going to pretend that the old, newspaper-age “church-state separation” between editorial and advertising was magically exempt from a stultifying capitalist logic; it was mostly just a structure that worked to convince enough consumers of a news outlet’s credibility to make it consumable and profitable. That’s not how you establish your journalistic credibility anymore, and it’s certainly not how you make money. You make money, for now, by connecting, via Facebook, to people’s passions and prejudices. You don’t use carrots and sticks on these potential readers: You use sugar, cocaine, molly, Infowars dietary supplements, and a Gorilla Mindset.