This worker is teaching people to use the iPads that will one day replace her. It’s an awkward phenomenon that now pervades a growing cross-section of industries, a type of techno-solutionism that’s unbearable because it insistently capitalizes on quick fixes for problems that didn’t exist to begin with. It’s also a disadvantageous mutation of principles that marketers have historically leveraged to make us feel bad about ourselves so that we’ll buy more shit we don’t need. It is all of these things, and it is also becoming the operating motive of the music industry.