Defined by the market, defined as a market, human society should be run in every respect as if it were a business, its social relations reimagined as commercial transactions, people redesignated as human capital. The aim and purpose of society is to maximise profits.

Attempts to limit competition are treated as hostile to liberty. Tax and regulation should be minimised; public services should be privatised or reconstructed in the image of the market. The organisation of labour and collective bargaining by trade unions are portrayed as market distortions that prevent the natural winners and losers from being discovered. Inequality is recast as virtuous: a reward for usefulness and a generator of wealth, which trickles down to enrich everyone. Efforts to create a more equal society are both counterproductive and morally corrosive.