[...] for being able to drink the Coke one has to pay money so that Coca-Cola realizes monetary profit. The consumption does not directly create value for the company. On Facebook and Twitter, the consumption process of the service entails all online communication and usage online. All of this time is not only reproduction time (i.e. time for the reproduction of labour-power), but at the same time labour time that produces data commodities that are offered by Facebook and Twitter for sale to advertising clients. In the consumption process, the users do not just reproduce their labour-power but produce commodities. So on Facebook, YouTube and Twitter, all consumption time is commodity production time.