[...] mentions that social network markets may have hubs and be dominated by elites, but this analysis is not systematically connected to power inequalities in society. It rather seems that Hartley assumes that such markets are nonetheless a realm of democracy because many have communicative tools available that can, if they are lucky and hard-working, enable them to become part of this elite, at least for a short time. This logic is at the heart of neo-liberalism's stress on performance, individualism and personal responsibility for success, failures and downfall. [...]