[...] Hands up who wants to give up their anonymous suburbs and pubs and return to the organic mud of the peasantry. Hands up, that is to say, all those who really want to return to pre-capitalist territorialities. families and villages. Hands up, furthermore. those who really believe that these desires for a restored organic wholeness are extrinsic to late capitalist culture. rather than fully incorporated components of the capitalist libidinal infrastructure. Hollywood itself tells us that we may appear to be always-on techno-addicts. hooked on cyberspace, but inside, in our true selves, we are primitives organically linked to the mother/ planet, and victimised by the military-industrial complex. James Cameron's Avatar is significant because it highlights the disavowal that is constitutive of late capitalist subjectivity, even as it shows how this disavowal is undercut. We can only play at being inner primitives by virtue of cinematic proto-VR technology whose very existence presupposes the destruction of the organic idyll of Pandora.