[...] the phenomena of alignment, convergence, synchronization and concentration of attention brought about by PageRank would remain innocent enough if the attention economy wasn't completely overdetermined by the quest for financial profit that has now been elevated to a condition of survival.

[...] the PRINCIPLE OF COMMODIFICATION which seeks to submit attentional flows to needs and desires that will maximize financial returns. If, as an attention condenser, PageRank exemplifies the extraordinary power of the digitalization of our minds, as a capitalist enterprise, Google exemplifies the most harmful control that it is possible to imagine the vectoralist class exercising over our collective attention. [...]