[...] If our behaviour is always (a little) irrational, this is because our actions are always (a little) constrained (for lack of means or lack of time), a constraint which prevents us from collecting enough information to be certain about what we are doing. It is precisely here that we can gauge the unrealism of the neoliberal paradigm which, blinded by its 'liberal' ideology, systematically fails to take into account the consequences of the multiple forms of constraint which 'irrationalize' our behaviour--beginning with the most important among them: information deficiency.