If you, the writer, succumb to the idea that the audience is too stupid, then there are two pitfalls. Number one is the avant-garde pitfall, where you have the idea that you're writing for other writers, so you don't worry about making yourself accessible or relevant. You worry about making it structurally and technically cutting edge: involuted in the right ways, making the appropriate intertextual references, making it look smart. Not really caring about whether you're communicating with a reader who cares something about that feeling in the stomach which is why we read. [...]