[...] it is also possible to point out to students that advertisements and the popular press only exist in their present form because of the profit motive. 'Mass' culture is not the inevitable product of 'industrial' society, but the offspring of a particular form of industrialism which organizes production for profit rather than for use, which concerns itself with what will sell rather than with what is valuable. There is no reason to assume that such a social order is unchangeable; but the changes necessary would go far beyond the sensitive reading of King Lear. [...]
on the value of literary education (in a passage criticising the project advanced by Q. D. Leavis et al, which, according to critic, proposed that close readings could avert the decline of the West)