[...] when we are deprived of universal healthcare, we are told that we are given a new freedom of choice (to choose our healthcare provider); when we can no longer rely on long-term employment and are compelled to search for a new precarious job every couple of years or maybe even every couple of weeks, we are told that we are given the opportunity to re-invent ourselves and discover our unexpected creative potential; when we have to pay for the education of our children, we are told that we become 'entrepreneurs-of-the-self', acting like a capitalist who has to choose freely how he will invest the resources he possesses (or has borrowed)--in education, health, travel. Constantly bombarded by such imposed 'free choices', forced to make decisions for which we are not even properly qualified (or do not possess enough information about), we increasingly experience our freedom as a burden that causes unbearable anxiety. Unable to break out of this vicious cycle alone, as isolated individuals, since the more we act freely, the more we get enslaved by the system, we need to be awakened from this dogmatic slumber of fake freedom by the push of a Master figure.