[...] Most likely, the term dialectical image obscures the simpler truth Benjamin was trying to convey. Under capitalism, he thought, we fetishise consumer goods – imagining that they can fulfil our hopes for happiness and realise our dreams. By considering old fetishes for now obsolete products or innovations, we might liberate ourselves from our current fetishes and so from our delusive belief that capitalism can provide us with fulfilment or happiness. By meditating on past disappointments, we might free ourselves from future disappointment. That liberation would have involved the reform of consciousness that Marx sought. [...]