The earliest efforts by janitors to employ the militant tactics that came to be known as the Justice for Janitors campaign occurred in Denver, Colorado, in 1986. SEIU president John Sweeney spent three days at the beginning of the campaign talking with Denver janitors and observing the action, and he liked what he saw. SEIU national organizers and local members raised “enough hell in the downtown area that the industry caved.” When this organizing model arrived in Los Angeles in 1988, it started by going after the nonunion side of a small, double-breasted company, Century Cleaning, which held a number of building cleaning contracts.