The question Finn asked—“Why did people believe in what they believed in?”—becomes even more germane after the crash because the culture of risk that was so prevalent during the dot-com boom survived the dot-com crash. In this comment, he recognizes that something had become calcified, “worshipped” even, while at the same time he could not understand why this calcification was historically fragile. His struggle to make sense of the crash calls to mind a line from Karl Marx, which has been taken up by postmodern social theorists such as Marshall Berman and Zygmunt Bauman: “All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses, his real conditions of life, and his relations with his kind.”2 Or as Angela McRobbie has written, this is the way that “capitalism seems to absolve itself from responsibility by creating invisible structures, and by melting down or liquefying the old social order.”3 Why did people believe that the fledging dot-coms might have a future and how did their seemingly solid financial and creative futures melt, seemingly into air?