This interpenetration by way of the content is then augmented in a somewhat different way by the nature of the products themselves: one's sense, particularly when dealing with foreigners who have been enflamed by American consumerism, is that the products form a kind of hierarchy whose climax lies very precisely in the technology of reproduction itself, which now, of course, fans out well beyond the classical television set and has come in general to epitomize the new informational or computer technology of the third stage of capitalism. We must therefore also posit another type of consumption: consumption of the very process of consumption itself, above and beyond its content and the immediate commercial products. It is necessary to speak of a kind of technological bonus of pleasure afforded by the new machinery and, as it were, symbolically reenacted and ritually devoured at each session of official media consumption itself. [...]