Cyrus is prepared for this request, and he knows how to play to his audience. “Well, we created rituals for seven hundred funerals yesterday,” he says. “Thousands of weddings, birthdays, initiations, baptisms, commitment ceremonies, graduations. Every part of the human life cycle is touched by WAI.”

“Sayonara, church,” Craig says, waving his hand and bidding farewell to millennia of organized religion.