[...] political and cultural commentators have returned to the ideal of modernity as something the West can successfully offer the underdeveloped parts of the world (euphemistically called ‘the emerging markets’) at a moment when modernization itself is clearly as obsolete as the dinosaur. For modernization, offered by the Americans and the Soviets alike in their foreign aid programmes, was posited on heavy industry, and has little relevance in an era in which production, profoundly modified by information technology and relocation, has undergone its own postmodern turn.