A Craigslist ad for an apartment in their building animated their commitment to each other. The “affordable luxury apartment” in the listing’s photos was renovated with distressed-wood floors and pristine white walls and staged with mid-century-modern furniture. Figuring Boyle Heights as a place to leave rather than a place to live, the ad called the neighborhood “an ideal location for commuters … minutes from Downtown.” It even rebranded the building with a new name: “Mariachi Crossing.” The new landlord, Melissa Reyes put it later, was “trying to make money under the name of the mariachis, at the same time he was displacing mariachis,” leveraging the neighborhood’s past to erase its present.8 Taking on both the community’s iconography and the position of the most vulnerable members of their association, the tenants began referring to themselves as Los Mariachis de Union de Vecinos. The people who gave the neighborhood its culture would not willingly be displaced.