"Sad" became the tocsin ringing through the piece, sadness as the consequence of too much plenty: sad waiters, sad cruise ship-goers taking pointless videos of other sad people pointing video cameras at them from their own cruise ships, and sad, senseless attempts by Americans to amuse themselves in the absence of any larger spiritual idea. "Choose with care," Marathe warns in Infinite Jest. "You are what you love. No?" Walace's cruise ship piece was about the price of failing to choose well.