The crisis Ford faced was intensified by the unionization drive begun by the Industrial Workers of the World among Ford workers in the summer of 1913. Ford’s response to the double threat of unionization and the flight of workers from his plants was the announcement, made with great fanfare early in 1914, of the $5.00 day. Although this dramatic increase in wages was not so strictly adhered to as Ford would have had the public believe when he launched it, it did raise pay at the Ford plant so much above the prevailing rate in the area that it solved both threats for the moment. It gave the company a large pool of labor from which to choose and at the same time opened up new possibilities for the intensification of labor within the plants, where workers were now anxious to keep their jobs. “The payment of five dollars a day for an eight-hour day,” Ford was to write in his autobiography, “was one of the finest cost-cutting moves we ever made.”