At night I sat in front of my laptop, working on a story about a PR consultant in crisis. He looked like Rolf, I called him Bjarne. Bjarne was struggling to come up with a good name for a fish restaurant in a neighbourhood with many other fish restaurants, all of which were vying to be the most real, the oldest and most authentic. There was The Genuine Old Fish Stall, and The Really Genuine Old Fish Stall, and The Genuinely Old Fish Stall with Genuinely Old and Real Fishermen Living in the Basement. Bjarne’s initial proposal was The New Fish Restaurant Where the Genuinely Old Fishermen Have Moved In, but his boss, Børge, thought that was going too far, and Bjarne took offence and snapped that when he sat his exam at the School of Life, he got top marks.