[...] Who profited from dead letters being turned into living ones? Financially it made no sense. Then again not everything can be measured in money. And what if profit was the most important criterion? What if people who got their once-dead-now- living letters became so happy they didn’t buy anything for ages? Forget it, I thought, I left the loo, closing the door behind me, what else can you do when your house is on fire, I was freezing cold and burning hot at the same time.