About three years ago a funny quip began circulating on social media that the gig economy was now mostly composed of Mommy apps. Business Insider suggested that twenty-something techbros were wasting their talents designing technologies and programs for things they wished their Mommies still did for them: driving, cooking, cleaning, laundering. Newsweek even ran a similar story under the headlines read “Silicon Valley Needs Moms.” The term “post-mom economy” emerged to capture this particular moment in tech(bro) culture when Uber (“Mommy, drive me”), TaskRabbit (“Mommy, clean my room”), GrubHub (“Mommy, I’m hungry”), and LiveBetter (“Mommy, I’m bored”) emerged. But to suggest that these apps are designed to replace Mommy misses a key point. These services do not replicate, reproduce, or replace Mommy. Instead, they extend the maternal mandate to all other care providers and expand the realm of consumption. The labor associated with Mommy merely attaches to new bodies and figures not usually associated with Mommy, while the goods and services associated with Mommy’s care expand. In other words, the issue with Mommy is not just who is doing this labor, but the demands for this sort of labor in society.