[...] I wanted to know what fills their daydreams as they drive along the 280 every evening. Nobody daydreams about "liquidity." These guys don't even really daydream about money, since they already have nice houses in one of the most beautiful places on earth.

Prestige. That's what this is about. It's about getting the respect of one's peers. It's about a valley full of superachievers trying to climb up that highest rung on the ladder. [...]