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Sut Jhally
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The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media
by Lee McGuigan

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8. Introduction to "Watching as Working"
by Sut Jhally

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Introduction to "Watching as Working"
by Sut Jhally

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9. Watching as Working: The Valorization of Audience Consciousness
by Sut Jhally

with Bill Livant

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91

Watching as Working: The Valorization of Audience Consciousness
by Sut Jhally

with Bill Livant

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