by
Adam Fisher
xi
Preface
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Silicon Valley, Explained
The story of the past, as told by the people of the future
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17
The Big Bang
Everything starts with Doug Engelbart
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27
Ready Player One
The first T-shirt tycoon
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43
The Time Machine
Inventing the future at Xerox PARC
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56
Breakout
Jobs and Woz change the game
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74
Towel Designers
Atari’s high-strung prima donnas
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85
PARC Opens the Kimono
Good artists copy, great artists steal
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94
3P1C F41L
It’s game over for Atari
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104
Hello, I’m Macintosh
It sure is great to get out of that bag
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118
Fumbling the Future
Who blew it: Xerox PARC—or Steve Jobs?
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129
What Information Wants
Heroes of the computer revolution
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139
The Whole Earth ’Lectronic Link
Welcome to the restaurant at the end of the universe
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150
Reality Check
The new new thing—that wasn’t
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162
From Insanely Great to Greatly Insane
General Magic mentors a generation
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179
The Bengali Typhoon
Wired’s revolution of the month
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193
Toy Stories
From PARC to Pixar
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205
Jerry Garcia’s Last Words
Netscape opened at what?!
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221
A Fish, a Barrel, and a Gun
Suck perfects the art of snark
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235
Culture Hacking
The cyberunderground goes mainstream
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251
The Check Is in the Mail
eBay’s trillion-dollar garage sale
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268
The Shape of the Internet
A problem of great googolplexity
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283
Free as in Beer
Two teenagers crash the music industry
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305
The Dot Bomb
Only the cockroaches survive… and you’re one of the cockroaches
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320
The Return of the King
iCame, iSaw, iConquered
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337
I’m Feeling Lucky
Google cracks the code
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349
I’m CEO… Bitch
Zuck moves to Silicon Valley to “dominate” (and does)
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371
Purple People Eater
Apple, the company that cannibalizes itself
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387
Twttr
Nose-ring-wearing, tattooed, neck-bearded, long-haired punk hippie misfits
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402
To Infinity… and Beyond!
Steve Jobs in memoriam
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421