Activity

The combination of social alliances, strategic thinking, ideological work and institutions builds a capacity to alter public discourse. Crucial here is the idea of the ‘Overton window’ – this is the bandwidth of ideas and options that can be ‘realistically’ discussed by politicians, public intellectuals and news media, and thus accepted by the public. The general window of realistic options emerges out of a complex nexus of causes – who controls key nodes in the press and broadcast media, the relative impact of popular culture, the relative balance of power between organised labour and capitalists, who holds executive political power, and so on.

The obverse of hope is disappointment (an affect that is today embodied in figures like the young ‘graduate with no future’). Whereas anger has traditionally been the dominant affect of the militant left, disappointment invokes a more productive relation – not merely a willed transformation of the status quo, but also a desire for what-might-be. Disappointment indexes a yearning for a lost future.

Today, one of the most pervasive and subtle aspects of hegemony is the limitations it imposes upon our collective imagination. The mantra ‘there is no alternative’ continues to ring true, even as more and more people strive against it.

The neoliberal hegemony in the United States, for instance, came about by linking together the interests of economic liberals with those of social conservatives. This is a fractious (sometimes even contradictory) alliance, but it is one that finds common interests in the broad neoliberal framework by emphasising individual freedoms.

ow was it, then, that capitalism and the interests of the ruling classes were secured in democratic societies largely devoid of overt force? The Italian Marxist Antonio Gramsci answered that capitalist power was dependent on what he termed hegemony – the engineering of consent according to the dictates of one particular group. A hegemonic project builds a ‘common sense’ that installs the particular worldview of one group as the universal horizon of an entire society. By this means, hegemony enables a group to lead and rule over a society primarily through consent (both active and passive) rather than coercion.