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It is therefore by penetrating the intermediate classes that the bourgeois ideology can most surely lose its name. Petit bourgeois norms are the residue of bourgeois culture, they are bourgeois truths which have become degraded, impoverished, commercialized, slightly archaic, or, shall we say, out …

[...] the bourgeoisie has obliterated its name in passing from reality to representation, from economic man to mental man. It comes to an agreement with the facts, but does not compromise about values, it makes its status undergo a real exnominating operation: the bourgeoisie is defined as _the s…

[...] Myth can reach everything, corrupt everything, and even the very act of refusing oneself to it. So that the more the language object resists at first, the greater its final prostitution; whoever here resists completely yields completely [...] Myth, on the contrary, is a lgnauge which does not…

We reach here the very principle of myth: it transforms history into nature. We now understand why, in the eyes of the myth consumer, the intention, the adhomination of the concept can remain manifest without, however, appearing to have an interest in the matter: what causes mythical speech to be…