possibly relevant for my dissertation
[...] the profitability of the digital giants is centered on establishing proprietary systems for which they control access and the terms of the relationship [...]
A key development that accompanies and enables proprietary systems is cloud computing, wherein each of the giants stores vast amounts of material on their battalions of servers. users do not need to have massive computer memories to store their own material; they can—indeed, must—access everything they have from a small device just by gaining access to the cloud. There are still “little guys” who offer hosting services, and that is a constructive activity. At the other end of the spectrum, though, the digital monopolists, including Google, Facebook, Amazon, Apple, and Microsoft, have all invested to build enormous private clouds. Cloud computing is a brilliant way to make the Internet more efficient and less expensive to users and society, but whether having the preponderance of cloud capacity in the hands of a few giant firms is a wise policy is another matter altogether. The clouds can be a treasure chest full of valuable data for the giants to exploit.
In combination, these factors demonstrate how absurd are the claims by
giants like Microsoft and Google that “competition is a click away” and that
they are in mortal fear for their very survival if someone were to develop a
better algorithm in her garage. Amazon, too, is more than an algorithm
and a stack of patents. It has sixty-nine data and fulfillment centers in the
united States, seventeen of which were built since 2011, with plans for more
to come. It has a nonunion workforce [...]
Our theoretical point of departure lies in the tradition of autonomist Marxism, so called because of its emphasis on workers’ power to challenge and break their subordination to capital (Cleaver 1979; Dyer-Witheford 1999; Eden 2012). In this tradition analysis starts with class struggles, ‘their content, their direction, how they develop and how they circulate’ (Zerowork Collective 1975).
It was therefore a surprise when in 2000 one of the leading operaismo theorists, Antonio Negri, with co-author Michael Hardt, proposed a dramatic reinterpretation of social conflict in a digital era. Their Empire (2000) suggested that a fully global capital now confronted not so much a working class as a ‘multitude’ immersed in ‘immaterial labour’ involving the communicational and affective dimensions of networked production. Attuned to the excitement of the World Wide Web, open source software, and music piracy, and echoing the earlier work of Donna Haraway (1985), who had shaken feminist techno-pessimism by insisting on radical ‘cyborg’ potentials, Hardt and Negri, rather than emphasizing capital’s cybernetic domination, declared the possibility of its digital subversion and supersession.
Perhaps the most polarizing claim from the report is that only 12 percent of all the revenue in the music industry ends up going to artists, a statistic that has been picked up by multiple press outlets.
“SiriusXM is incredibly profitable right now, but instead of sharing the profit with artists, they’re doing everything they can and hiring more lobbyists to pay artists less,” says Erickson, referring to SiriusXM’s recent efforts to combat the Music Modernization Act on Capitol Hill. “The idea that Spotify is going to become more profitable through diversifying its business, and then out of its generosity is going to start paying artists better, is also not consistent with what we’ve seen. We want all of these companies to do well, but ownership consolidation changes the incentives and it’s very difficult for a company not to start exercising that gatekeeper power in way that are disadvantageous to artists.”
"ownership consolidation changes the incentives and it’s very difficult for a company not to start exercising that gatekeeper power in way that are disadvantageous to artists"
^^^