Put another way, anybody who matters in the consumer world is for Apple. Young Democrats (millennials with college degrees) didn’t just inherit the Earth, they conquered it, led by engineering grads from MIT and Harvard dropouts. They are growing their income, spending it irrationally, as young people do, and have a facility with technology that makes them influential and important to business. 4 They sided with Apple, as the firm embodies their own maverick, antiestablishment, progressive ideals—and conveniently ignored the fact that Steve Jobs gave nothing to charity, almost exclusively hired middle-aged white guys, and was an awful person.