Modernity desacralized the body, and advertising has used it as a marketing tool. Each day television presents us with beautiful half-naked bodies to peddle a brand of beer, a piece of furniture, a new model of car, or women’s hosiery. Capitalism has turned Eros into an employee of Mammon. Sexual servitude is added to the debasement of the human image. Prostitution is already a vast international network that traffics in all races and ages, not excluding children, as we know. Sade had dreamed of a society with weak laws and strong passions, where the only right would be the right to pleasure, however cruel and lethal it might be. No one ever imagined that commercial dealings would supplant libertine philosophy and that pleasure would be transformed into an industrial machine. Eroticism has become a department of advertising and a branch of business. In the past, pornography and prostitution were handicrafts, so to speak; today they are an essential part of the consumer economy. It is not their existence that alarms me, but, rather, the proportions they have assumed and their nature. Now an institution, they have ceased to be transgressions.