Yet, for all its forward-looking verve, Wired’s vision of the digital future also carried with it a particular version of the countercultural past. In its pages, desktop computers and the Internet became tools for personal and collective liberation in a distinctly Whole Earth vein. “The ’60s generation had a lot of power, but they didn’t have a lot of tools,” explained Jane Metcalfe, cofounder and president of Wired, as well as Rossetto’s wife. “And in many respects their protests were unable to implement long-term and radical change in our society. We do have the tools. The growth of the Internet and the growing political voice of the people on the Internet is proof of that.”3 In the pages of Wired, the Internet, and digital communication generally, stood as a prototype of a newly decentralized, nonhierarchical society linked by invisible bits in a single harmonious network. The builders of computers and telecommunications networks, suggested Wired— men like John Malone of TV cable behemoth TCI, Frank Biondi and Ed Horowitz of Viacom, and Bill Gates of Microsoft —were working to construct the high-tech infrastructure of a new and better world. So too were libertarian pundits and politicians. In the logic of Wired, they were simply social, as opposed to technical, engineers. Like their brethren in Silicon Valley, conservative author and media analyst George Gilder, futurist Alvin Toffler, and Republican Speaker of the House Newt Gingrich were working to bring about individual liberation and government by contract and code. Together, Wired seemed to suggest, these two communities had set about to free America and the world from the rigid, oppressive corporate and government bureaucracies of the twentieth century.

In 1998 Richard Barbrook and Andy Cameron named Wired’s particular blend of libertarian politics, countercultural aesthetics, and techno-utopian visions the “Californian Ideology.” As they pointed out, by the end of the decade, its tenets had become the day-to-day orthodoxy of technologists in Silicon Valley and beyond. But this ubiquitous set of beliefs did not in fact grow out of the legacy of the New Left, as Barbrook and Cameron suggested. Rather, a close look at Wired’s first and most influential five years suggests that the magazine’s vision of the digital horizon emerged in large part from its intellectual and interpersonal affiliations with Kevin Kelly and the Whole Earth network and, through them, from the New Communalist embrace of the politics of consciousness.4