These are serious and frightening design problems, but they also result in an immense waste of human potential. It is not just that companies do not invite feedback on their software or input from users on their design. Their objective, the purpose of their software, is not to service the user. Their primary goal is to retain control of that software. They want to control who uses it (that is, only paying customers). Proprietary software design makes a fetish of creativity—turning it into something abstract and commodified, geared to the purpose of money-­making, rather than a collective or public good.