The accidental progenitor of the blogorrheic style is David Foster Wallace. What distinguishes Wallace’s writing from the prose it begot is a fusion of the scrupulous and the garrulous; all of our colloquialisms, typically diffusing a mist of vagueness over the world, are pressed into the service of exactness. To a generation of writers, the DFW style was the sound of telling the truth, as—in an opposite way—the flat declaratives and simplified vocabulary of Hemingway were for a different generation. But an individual style, terse or wordy, can breed a generalized mannerism, and the path once cleared to saying things truly and well is now an obstacle course. In the case of the blogorrheic style, institutional and technological pressures coincided with Wallace’s example. Bloggers (which more and more is just to say writers) had little or no editing to deal with, and if they blogged for money they needed to produce, produce. The combination discouraged the stylistic virtues of concision, selectivity, and impersonality.

The tweet is a literary form of Oulipian arbitrariness