As a non-profit social enterprise, ReDI's sponsors provide donations of money or equipment in exchange for tax deductions. But for the likes of Cisco, Salesforce.org, The Coca-Cola Foundation, Deloitte, and German steel-distribution company Klöckner & Co., there's an additional incentive to supporting ReDI: talent. The schools' inventory of skilled junior programmers is a goldmine for HR departments - ReDI's students are often fluent in multiple languages, well-educated, and hungry for opportunities.