However, discussions of the peddling of digital selves by gray-market data companies and Silicon Valley giants are usually separate from conversations about increasingly exploitative working conditions or the burgeoning market for precarious, degrading work. But these are not separate phenomena — they are intricately linked, all pieces in the puzzle of modern capitalism.

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But the degradation of work is not a given. Increasing exploitation and immiseration are tendencies, not fixed outcomes ordained by the rules of capitalism. They are the result of battles lost by workers and won by capitalists. The ubiquitous use of smartphones to extend the workday and expand the market for shit jobs is a result of the weakness of both workers and working-class movements. The compulsion and willingness of increasing numbers of workers to engage with their employers through their phones normalizes and justifies the use of smartphones as a tool of exploitation, and solidifies constant availability as a requirement for earning a wage.

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The smartphone is central to this process. It provides a physical mechanism to allow constant access to our digital selves and opens a nearly uncharted frontier of commodification.

Individuals don’t get paid in wages for creating and maintaining digital selves — they get paid in the satisfaction of participating in rituals, and the control afforded them over their social interactions. They get paid in the feeling of floating in the vast virtual connectivity, even as their hand machines mediate social bonds, helping people imagine togetherness while keeping them separate as distinct productive entities. The voluntary nature of these new rituals does not make them any less important, or less profitable for capital.