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12

What if you held a protest and everyone came?

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anti-capitalist ideas are present even within capitalism (think Hollywood movies where the evil corporation is the villain). the Live 8 protest headlined by Bono & the fantasy of being able to overcome global inequality via the system that perpetuates these inequalities

Fisher, M. (2009). What if you held a protest and everyone came?. In Fisher, M. Capitalist Realism: Is There No Alternative?. Zero Books, pp. 12-15

12

[...] A film like Wall-E exemplifies what Robert Pfaller has called 'interpassivity': the film performs our anti-capitalism for us, allowing us to continue to consume with impunity. The role of capitalist ideology is not to make an explicit case for something in the way that propaganda does, but to conceal the fact that the operations of capital do not depend on any sort of subjectively assumed belief. [...]

—p.12 by Mark Fisher 7 years, 3 months ago

[...] A film like Wall-E exemplifies what Robert Pfaller has called 'interpassivity': the film performs our anti-capitalism for us, allowing us to continue to consume with impunity. The role of capitalist ideology is not to make an explicit case for something in the way that propaganda does, but to conceal the fact that the operations of capital do not depend on any sort of subjectively assumed belief. [...]

—p.12 by Mark Fisher 7 years, 3 months ago
13

[...] today's society must appear post-ideological: the prevailing ideology is that of cynicism; people no longer believe in ideological truth; they do not take ideological propositions seriously. [...] the structural power of ideological fantasy: even if we do not take things seriously, even if we keep an ironical distance, we are still doing them.

Fisher goes on to explain that we absolve ourselves of the responsibility to change our behaviour by "believing" that capitalism is bad, thereby distancing ourselves

—p.13 by Slavoj Žižek 7 years, 3 months ago

[...] today's society must appear post-ideological: the prevailing ideology is that of cynicism; people no longer believe in ideological truth; they do not take ideological propositions seriously. [...] the structural power of ideological fantasy: even if we do not take things seriously, even if we keep an ironical distance, we are still doing them.

Fisher goes on to explain that we absolve ourselves of the responsibility to change our behaviour by "believing" that capitalism is bad, thereby distancing ourselves

—p.13 by Slavoj Žižek 7 years, 3 months ago