Unfortunately for me, I liked my inefficient life. I liked listening to the radio and cooking with excessive utensils; slivering onions, detangling wet herbs. Long showers and stoned museum-wandering. I liked riding public transportation: watching strangers talk to their children; watching strangers stare out the window at the sunset, and at photos of the sunset on their phones. I liked taking long walks to purchase onigiri in Japantown, or taking long walks with no destination at all. Folding the laundry. Copying keys. Filling out forms. Phone calls. I even liked the post office, the predictable discontent of bureaucracy. I liked full albums, flipping the record. Long novels with minimal plot; minimalist novels with minimal plot. Engaging with strangers. Getting into it. Closing down the restaurant, having one last drink. I liked grocery shopping: perusing the produce; watching everyone chew in the bulk aisle.
Warm laundry, radio, waiting for the bus. I could get frustrated, overextended, overwhelmed, uncomfortable. Sometimes I ran late. But these banal inefficiencies—I thought they were luxuries, the mark of the unencumbered. Time to do nothing, to let my mind run anywhere, to be in the world. At the very least, they made me feel human.
The fetishized life without friction: What was it like? An unending shuttle between meetings and bodily needs? A continuous, productive loop? Charts and data sets. It wasn’t, to me, an aspiration. It was not a prize.
Unfortunately for me, I liked my inefficient life. I liked listening to the radio and cooking with excessive utensils; slivering onions, detangling wet herbs. Long showers and stoned museum-wandering. I liked riding public transportation: watching strangers talk to their children; watching strangers stare out the window at the sunset, and at photos of the sunset on their phones. I liked taking long walks to purchase onigiri in Japantown, or taking long walks with no destination at all. Folding the laundry. Copying keys. Filling out forms. Phone calls. I even liked the post office, the predictable discontent of bureaucracy. I liked full albums, flipping the record. Long novels with minimal plot; minimalist novels with minimal plot. Engaging with strangers. Getting into it. Closing down the restaurant, having one last drink. I liked grocery shopping: perusing the produce; watching everyone chew in the bulk aisle.
Warm laundry, radio, waiting for the bus. I could get frustrated, overextended, overwhelmed, uncomfortable. Sometimes I ran late. But these banal inefficiencies—I thought they were luxuries, the mark of the unencumbered. Time to do nothing, to let my mind run anywhere, to be in the world. At the very least, they made me feel human.
The fetishized life without friction: What was it like? An unending shuttle between meetings and bodily needs? A continuous, productive loop? Charts and data sets. It wasn’t, to me, an aspiration. It was not a prize.
I had not really thought about that. But I believed in the mission, I told him. I didn’t see the harm. I confessed that I thought the open-source platform had radical potential. Parker was quiet for a moment.
“For me, it’s a dark specter of centralization,” he said. “In a world without it, we could still do the things the platform allows, and people would be freer.” He sighed. “But I’d prefer not to shame you, no matter where you go. There almost isn’t a company you can work for that’s good. Maybe a few nonprofits that aren’t actively making things worse, but that’s it. It’s a very short list. Nothing you do is going to be more pernicious than the background radiation of SoMa.”
I’m just going to take it, I said.
“Yeah,” he said. “I know.”
I had not really thought about that. But I believed in the mission, I told him. I didn’t see the harm. I confessed that I thought the open-source platform had radical potential. Parker was quiet for a moment.
“For me, it’s a dark specter of centralization,” he said. “In a world without it, we could still do the things the platform allows, and people would be freer.” He sighed. “But I’d prefer not to shame you, no matter where you go. There almost isn’t a company you can work for that’s good. Maybe a few nonprofits that aren’t actively making things worse, but that’s it. It’s a very short list. Nothing you do is going to be more pernicious than the background radiation of SoMa.”
I’m just going to take it, I said.
“Yeah,” he said. “I know.”
The engineers all read a heavily moderated message board, a news aggregator and discussion site run by the seed accelerator in Mountain View. The message board was frequented by entrepreneurs, tech workers, computer science majors, libertarians, and the people who loved to fight with them. People whose default conversational mode was debate. Mostly men. Men on both sides of the seawall; men all the way down.
It wasn’t for me, but I read it anyway. It struck me as the raw male id of the industry, a Greek chorus of the perpetually online. The site’s creator had specified that political debate destroyed intellectual curiosity, so political stories, and political conversation, were considered off topic and verboten. Instead, the guidelines asked that users focus on stories that were interesting to hackers. I had always considered hacking an inherently political activity, insofar as I thought about hacking at all, but it seemed the identity had been co-opted and neutralized by the industry. Hacking apparently no longer meant circumventing the state or speaking truth to power; it just meant writing code. Maybe would-be hackers just became engineers at top tech corporations instead, where they had easier access to any information they wanted. Whatever; I wasn’t a hacker.
The engineers all read a heavily moderated message board, a news aggregator and discussion site run by the seed accelerator in Mountain View. The message board was frequented by entrepreneurs, tech workers, computer science majors, libertarians, and the people who loved to fight with them. People whose default conversational mode was debate. Mostly men. Men on both sides of the seawall; men all the way down.
It wasn’t for me, but I read it anyway. It struck me as the raw male id of the industry, a Greek chorus of the perpetually online. The site’s creator had specified that political debate destroyed intellectual curiosity, so political stories, and political conversation, were considered off topic and verboten. Instead, the guidelines asked that users focus on stories that were interesting to hackers. I had always considered hacking an inherently political activity, insofar as I thought about hacking at all, but it seemed the identity had been co-opted and neutralized by the industry. Hacking apparently no longer meant circumventing the state or speaking truth to power; it just meant writing code. Maybe would-be hackers just became engineers at top tech corporations instead, where they had easier access to any information they wanted. Whatever; I wasn’t a hacker.
“Meritocracy”: a word that had originated in social satire and was adopted in sincerity by an industry that could be its own best caricature. It was the operating philosophy for companies that flirted with administering IQ tests to prospective and existing employees; for startups full of men who looked strikingly similar to the CEO; for investors undisturbed by the allocation of 96 percent of venture capital to men; for billionaires who still believed they were underdogs because their wealth was bound up in equity.
I understood why the idea appealed, especially at a time of great economic insecurity, and especially for a generation that had come of age around the financial collapse. Nobody was guaranteed any future, I knew. But for those who seemed to be emerging from the wreckage victorious—namely, those of us who had secured a place in an industry that had steamrolled its way to relevance—the meritocracy narrative was a cover for lack of structural analysis. It smoothed things out. It was flattering, and exculpatory, and painful for some people to part with.
yep
“Meritocracy”: a word that had originated in social satire and was adopted in sincerity by an industry that could be its own best caricature. It was the operating philosophy for companies that flirted with administering IQ tests to prospective and existing employees; for startups full of men who looked strikingly similar to the CEO; for investors undisturbed by the allocation of 96 percent of venture capital to men; for billionaires who still believed they were underdogs because their wealth was bound up in equity.
I understood why the idea appealed, especially at a time of great economic insecurity, and especially for a generation that had come of age around the financial collapse. Nobody was guaranteed any future, I knew. But for those who seemed to be emerging from the wreckage victorious—namely, those of us who had secured a place in an industry that had steamrolled its way to relevance—the meritocracy narrative was a cover for lack of structural analysis. It smoothed things out. It was flattering, and exculpatory, and painful for some people to part with.
yep
As we left the theater in pursuit of a hamburger, I felt rising frustration and resentment. I was frustrated because I felt stuck, and I was resentful because I was stuck in an industry that was chipping away at so many things I cared about. I did not want to be an ingrate, but I had trouble seeing why writing support emails for a venture-funded startup should offer more economic stability and reward than creative work or civic contributions. None of this was new information—and it was not as if tech had disrupted a golden age of well-compensated artists—but I felt it fresh. I emitted this stream of consciousness at Leah, swearing to delete my ad-blockers and music apps, while she hailed us a cab.
As we left the theater in pursuit of a hamburger, I felt rising frustration and resentment. I was frustrated because I felt stuck, and I was resentful because I was stuck in an industry that was chipping away at so many things I cared about. I did not want to be an ingrate, but I had trouble seeing why writing support emails for a venture-funded startup should offer more economic stability and reward than creative work or civic contributions. None of this was new information—and it was not as if tech had disrupted a golden age of well-compensated artists—but I felt it fresh. I emitted this stream of consciousness at Leah, swearing to delete my ad-blockers and music apps, while she hailed us a cab.
We wanted to be on the side of human rights, free speech and free expression, creativity and equality. At the same time, it was an international platform, and who among us could have articulated a coherent stance on international human rights? We sat in our apartments tapping on laptops purchased from a consumer-hardware company that touted workplace tenets of diversity and liberalism but manufactured its products in exploitative Chinese factories using copper and cobalt mined in Congo by children. We were all from North America. We were all white, and in our twenties and thirties. These were not individual moral failings, but they didn’t help. We were aware we had blind spots. They were still blind spots.
We wanted to be on the side of human rights, free speech and free expression, creativity and equality. At the same time, it was an international platform, and who among us could have articulated a coherent stance on international human rights? We sat in our apartments tapping on laptops purchased from a consumer-hardware company that touted workplace tenets of diversity and liberalism but manufactured its products in exploitative Chinese factories using copper and cobalt mined in Congo by children. We were all from North America. We were all white, and in our twenties and thirties. These were not individual moral failings, but they didn’t help. We were aware we had blind spots. They were still blind spots.
The search-engine giant offered perks that landed somewhere between the collegiate and the feudal. Ian got checkups at the health center and returned home with condoms the color of the company’s logo, printed with the words I’M FEELING LUCKY. Employees were offered a roster of physical-education opportunities—not just Rollerblading—and Ian started attending intensive functional fitness classes during his lunch hour. He began lifting, bulking, quantifying; I began finding protein bar wrappers in the lint trap. “I’m worried I’m becoming a brogrammer,” he said, pulling up an app to show me his stats. I was not worried about Ian becoming a brogrammer—I was more concerned about him seeing his colleagues naked in the communal locker room. It all seemed so intimate. He reassured me that it was a big company.
The search-engine giant offered perks that landed somewhere between the collegiate and the feudal. Ian got checkups at the health center and returned home with condoms the color of the company’s logo, printed with the words I’M FEELING LUCKY. Employees were offered a roster of physical-education opportunities—not just Rollerblading—and Ian started attending intensive functional fitness classes during his lunch hour. He began lifting, bulking, quantifying; I began finding protein bar wrappers in the lint trap. “I’m worried I’m becoming a brogrammer,” he said, pulling up an app to show me his stats. I was not worried about Ian becoming a brogrammer—I was more concerned about him seeing his colleagues naked in the communal locker room. It all seemed so intimate. He reassured me that it was a big company.
As executives shuffled and reshuffled the acquisitions, it began to seem as if the moonshot factory had vacuumed up some of the more innovative companies in robotics, then put them on the back burner for several years. Later, we would read in the news about a number of sexual harassment charges against the men Ian referred to as his super-bosses. These offered at least a few useful explanations for institutional stagnancy. The super-bosses must have been busy.
As executives shuffled and reshuffled the acquisitions, it began to seem as if the moonshot factory had vacuumed up some of the more innovative companies in robotics, then put them on the back burner for several years. Later, we would read in the news about a number of sexual harassment charges against the men Ian referred to as his super-bosses. These offered at least a few useful explanations for institutional stagnancy. The super-bosses must have been busy.
Even on the farm, people were talking startups. With a measure of reluctance outdone only by the exhaustion of precarity, Noah and Ian’s friends had begun moving into the industry; the ecosystem found a way to absorb those with college degrees and fluency in middle-class social cues. A principal at a public elementary school took a job at an education startup making scheduling software. A music critic wrote copy about fitness and meditation apps. Journalists switched into corporate communications. Artists took residencies at the social network everyone hated, and filmmakers found themselves in-house at the larger tech corporations, shooting internal promotional content designed to make workers feel good about their professional affiliations.
Everyone needed a hustle: artists, musicians, blue-collar workers, and public servants were leaving San Francisco, and new ones were not taking their place. In blond-wood coffee shops that opened for people who wanted to take meetings in coffee shops, the baristas were not, as they had once been, young and new to the city. They were older and softer and still protected, at least for the moment, by rent control, but the writing was on the wall. Even comedians began offering corporate improv seminars, workshops for startup employees to strengthen team relationships through mutual humiliation. “What’s your opinion on coding boot camps?” the cuddle therapist asked Ian.
Even on the farm, people were talking startups. With a measure of reluctance outdone only by the exhaustion of precarity, Noah and Ian’s friends had begun moving into the industry; the ecosystem found a way to absorb those with college degrees and fluency in middle-class social cues. A principal at a public elementary school took a job at an education startup making scheduling software. A music critic wrote copy about fitness and meditation apps. Journalists switched into corporate communications. Artists took residencies at the social network everyone hated, and filmmakers found themselves in-house at the larger tech corporations, shooting internal promotional content designed to make workers feel good about their professional affiliations.
Everyone needed a hustle: artists, musicians, blue-collar workers, and public servants were leaving San Francisco, and new ones were not taking their place. In blond-wood coffee shops that opened for people who wanted to take meetings in coffee shops, the baristas were not, as they had once been, young and new to the city. They were older and softer and still protected, at least for the moment, by rent control, but the writing was on the wall. Even comedians began offering corporate improv seminars, workshops for startup employees to strengthen team relationships through mutual humiliation. “What’s your opinion on coding boot camps?” the cuddle therapist asked Ian.
Tech was only about 10 percent of the workforce, but it had an outsized impact. The city was turning over. People kept coming. The Mission was plastered with flyers addressing newcomers. Nobody cares about your tech job, the flyers read. Be courteous of others when in public and keep the feral careerism of your collegial banter on mute.
Rents rose. Cafés went cashless. The roads were choked with ride-shares. Taquerias shuttered and reopened as upscale, organic taco shops. Tenement buildings burned, and were replaced with empty condominiums.
On the side of San Francisco where streets were named after union organizers and Mexican anti-imperialists, speculators snapped up vinyl-sided starter homes and flipped them. Amid tidy rows of pastel Edwardians, the flipped houses looked like dead teeth, muted and ominous in freshly painted, staid shades of gray. Newly flush twentysomethings became meek, baby-faced landlords, apologetically invoking arcane housing law to evict inherited long-term tenants and clear the way for condo conversions. Real estate developers planned blocks of micro-apartments, insistent that they weren’t just weekend crash pads, but the new frontier of millennial living: start small, scale up later.
Against the former factories and chipping Victorians, the car-repair shops and leather bars, downtown’s new developments looked placeless, adrift. To differentiate themselves, they added electronic locks and Wi-Fi-enabled refrigerators, and called the apartments smart. They offered bocce courts, climbing walls, pools, cooking classes, concierge services. Some hosted ski trips to Tahoe and weekend trips to wine country. They boasted bicycle lockers, woodworking shops, dog-wash stations, electric-car chargers. Half had tech rooms and coworking lounges: business centers designed to look like the residents’ offices, which were themselves designed to look like home.
i love the movement
Tech was only about 10 percent of the workforce, but it had an outsized impact. The city was turning over. People kept coming. The Mission was plastered with flyers addressing newcomers. Nobody cares about your tech job, the flyers read. Be courteous of others when in public and keep the feral careerism of your collegial banter on mute.
Rents rose. Cafés went cashless. The roads were choked with ride-shares. Taquerias shuttered and reopened as upscale, organic taco shops. Tenement buildings burned, and were replaced with empty condominiums.
On the side of San Francisco where streets were named after union organizers and Mexican anti-imperialists, speculators snapped up vinyl-sided starter homes and flipped them. Amid tidy rows of pastel Edwardians, the flipped houses looked like dead teeth, muted and ominous in freshly painted, staid shades of gray. Newly flush twentysomethings became meek, baby-faced landlords, apologetically invoking arcane housing law to evict inherited long-term tenants and clear the way for condo conversions. Real estate developers planned blocks of micro-apartments, insistent that they weren’t just weekend crash pads, but the new frontier of millennial living: start small, scale up later.
Against the former factories and chipping Victorians, the car-repair shops and leather bars, downtown’s new developments looked placeless, adrift. To differentiate themselves, they added electronic locks and Wi-Fi-enabled refrigerators, and called the apartments smart. They offered bocce courts, climbing walls, pools, cooking classes, concierge services. Some hosted ski trips to Tahoe and weekend trips to wine country. They boasted bicycle lockers, woodworking shops, dog-wash stations, electric-car chargers. Half had tech rooms and coworking lounges: business centers designed to look like the residents’ offices, which were themselves designed to look like home.
i love the movement