written in 1946. on the two-way relationship between lazy language and lazy thinking, especially as it pertains to political ideology, and how we can dig ourselves out of this trap. things to avoid:

• dying metaphors
• "verbal false limbs" (using general-purpose verbs to add syllables, "not un", etc)
• pretentious diction (esp Latin/Greek words)
• meaningless words (esp in art criticism)

overall, there is a tendency to be corporate and vague and lacking in imagery