But it wasn’t until the free software movement shed its rebellious roots and rebranded as the more business-friendly “open-source movement” that it really took off. One of the most crucial figures in this effort was Tim O’Reilly, founder and CEO of O’Reilly Media, who built his business empire by identifying the pieces of the free software movement that could be commodified. Suddenly, corporations that had previously considered open source to be dangerously redolent of “communism” were starting to see its value, both as a way of building software and as a recruitment tactic. From there, an entire ecosystem of virtue-signaling opportunities sprang up around the marriage of convenience between the corporate world and open source: conference and hackathon sponsorships, “summers of code,” libraries released under open licenses but funded by for-profit corporations.

If that counts as a victory, however, it was a pyrrhic one. In the process of gaining mainstream popularity, the social movement of “free software”—which rejected the very idea of treating software as intellectual property—morphed into the more palatable notion of “open source” as a development methodology, in which free and proprietary software could happily co-exist. The corporations that latched onto the movement discovered a useful technique for developing software, but jettisoned the critique of property rights that formed its ideological foundation.

Still, it’s not entirely fair to blame the founders of free software for having their movement hijacked. They were facing difficult odds: the neoliberal consensus of the last few decades has meant that the benefits of technological development have largely flowed to corporations, under the aegis of a strong intellectual property regime. As the free software movement came up against these prevailing economic forces, its more contentious aspects were watered down or discarded. The result was “open source”: a more collaborative method of writing software that bore few traces of its subversive origins.

Which is a shame, because the movement had the potential to be so much more. Free software arose out of the desire to decommodify data, to contest the idea of treating information as property. Of course, the movement’s ability to fulfill this desire was hampered by a lack of political analysis and historical context. Crucially, free software advocates neglected to recognize information as simply the latest battlefield in a centuries-old story of capital accumulation, as capital discovers new engines of profit-making and new areas of our common life to enclose. [...]

In his 2004 book The Hacker Manifesto, media theorist McKenzie Wark coins the term “vectoralist class” to refer to those who profit from commodifying information. This process is enforced by intellectual property restrictions to prevent sharing, resulting in an artificial scarcity of a non-scarce good. Given that property rights originally developed under conditions of scarcity, it feels somewhat odd, from a consumer perspective, to apply those same rights to non-scarce goods which can be replicated at zero marginal cost. As a result, initiatives for “digital rights management” are typically unpopular among the public, straining consumer expectations of ownership by imposing restrictions on what you can do with the songs, movies, or e-books you have paid for.

There is a tension, then, between what makes sense to consumers and what is required by capital, as strong intellectual property regimes are needed to secure profits for the vectoralist class despite their unpopularity among users. The standard justification for this state of affairs is that it’s the only way to ensure that content creators can make a living. But this merely deploys content creators as a human shield to distract from the sheer unnaturalness of this extremely lucrative system, one in which the bulk of the profits are accruing to corporations, not content creators.

Seen in that vein, the radical undertones of open source didn’t just come out of nowhere, and they’re not unique to software. Instead, open source is simply a response to the very real contradictions that abound when property rights are applied to information. Where it fails is by offering an easy way out—by creating a microcosm, itself commodified, that suspends intellectual property conventions on a small scale, without ever presenting a viable alternative to the wider intellectual property regime required under capitalism.

Perhaps it’s time to move beyond the corporate-friendly veneer of the open-source movement and resurrect its free software roots, paired with an understanding of the broader economic context. The gift economy, of which the open source movement is a crucial part, shows us that property rights are not necessary for driving innovation, and so there is no need for the vectoralist class—no need for the pantheon of technology corporations that attempt to commodify every aspect of our lives in order to enrich a select few. We should try to imagine a world without them, in which the technologies that shape our common life belong to us in common, and are harnessed for the purpose of benefiting society and not hoarding wealth.

[...] today’s open source communities have the potential to serve as gateways to a more radical politics, one that pushes for the decommodification of not just information but also the material resources needed to sustain the production of information.

What’s needed, then, is a leap of faith: from feeling gratitude towards corporations for funding open-source projects to questioning why we allow these corporations to amass the wealth that enables them to do so in the first place. What’s needed is a movement to resist the commodification of information in all its forms—whether that’s software, content, or using personal data to increase product sales through targeted advertising—and diminishing the power of these corporate giants in the process.

The open-source movement could—and should—be more than just another way to develop code. Fulfilling its radical potential will involve expanding the scope of the movement by linking it with a broader struggle for decommodification. This will require a massive political battle, challenging not just individual corporations and institutions but the neoliberal state itself.

Computing history shows us that the “computer revolution” was never really meant to be a revolution in any social or political sense. People who were not seen as worthy of wielding power were deliberately excluded, even when they had the required technical skills. To a great extent, that process continues today. Now, as then, hierarchies are constructed through high tech to preserve powerful social and political structures.

[...] The stock market bubble of the first internet boom did not herald a warmer, fuzzier era of more democratic computing. It inaugurated a new era of “greed is good,” and in the process, Silicon Valley learned that it could actively profit from social inequality. The only catch was it had to be willing to manufacture ever more of it, selling technological “advances” that were actively harmful to a progressive civil society under the guise of technosocial progress.

The dynamic continues to this day. Silicon Valley reaps enormous profits at the expense of the majority of users, and calls it progress. But technology’s alignment with actual progress has a long and uneven history, and its effects are rarely straightforward or fully foreseen. Real progress isn’t synonymous with building another app—it involves recognizing the problems in our society and confronting the uncomfortable fact that technology is a tool for wielding power over people. Too often, those who already hold power, those who are least able to recognize the flaws in our current systems, are the ones who decide our technological future.

Pitch decks and promotional collateral talk about world domination and changing the way we work, play, and live. [...] "This is not a small social app," the founder of Clinkle, a small payment app, said. "What we're trying to do here is fundamentally change how people trade. Every human being, every day, has to do this." The existing markets are always broken, the pitch decks say, and the time is always now.

For the startups that fail, however, most of these words fall on empty rooms. The founder of Powa Technologies once proclaimed, "What we're building here is the biggest tech company in living memory." They shuttered a year later.

Regardless of the market, the product, or the team, the story structure remains. Paul Graham charted the arc in a whiteboard drawing called the startup cuve, now since turned into books, how-tos, and thinkpieces. But as in the hero's journey, or Kurt Vonnegut's Man in a Hole story arc, the startup monomyth requires a struggle. Performing startup requires rugged individualism, just as the American Dream requires arriving in a land of opportunity and achieving success through hard work and determination. For performing startup, the land of opportunity is the market ripe for disruption, the hard work is shipping code, and the success is fundraising, traction, and power.

Though there are many forms and scales of success, the story of failure is common. The perception of struggle, however, is key to the performance of startup and how it absorbs failure. Startups face the "trough of sorrow" while coasting on borrowed money but perform s if they are frontiersmen in a hostile environment. Failed startups that perform startup well achieve soft landings in the form of talent acquisitions, or easy fundraising for the founders' next ventures. To perform failure correctly, it must be in awe rather than spite. While primarily procedural and commonplace, a failed startup's path is always a journey, and the journey is always incredible.

That startup can be performed means that startup can be templatized. Pitch deck templates from successful startups, accelerators or venture capital firms are spread and shared like get-rich quick books. Startups now exist to help other startups create t-shirts, cater lunch, and build their own waiting list landing pages [...] The templates themselves are now a market.