298
[...] A full 94.7% say that oppose targeted ads on other platforms for which Facebook provides personal data to advertisers (N = 3948).
[...]
Such data show that one cannot assume users are happy about a trade-off between data commodification and "free" access, that they are rather critical of such a trade-off model and that there is a need for discussing alternatives to targeted advertising and corporate Internet platforms.
[...] A full 94.7% say that oppose targeted ads on other platforms for which Facebook provides personal data to advertisers (N = 3948).
[...]
Such data show that one cannot assume users are happy about a trade-off between data commodification and "free" access, that they are rather critical of such a trade-off model and that there is a need for discussing alternatives to targeted advertising and corporate Internet platforms.
302
[...] Money is the dominant medium of capitalism [...] Those who control and accumulate money power are therefore equipped with a resource that puts them at a strategic advantage. This means that alternative online platforms in capitalism are facing power inequalities that stem from the asymmetric distributions of money and other resources that are inherent in capitalism. Practically this means that alternative platforms have less money and fewer users than Facebook. [...]
[...] Money is the dominant medium of capitalism [...] Those who control and accumulate money power are therefore equipped with a resource that puts them at a strategic advantage. This means that alternative online platforms in capitalism are facing power inequalities that stem from the asymmetric distributions of money and other resources that are inherent in capitalism. Practically this means that alternative platforms have less money and fewer users than Facebook. [...]