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Hypostatisation, a term that runs through Frankfurt School writing like a thread, refers to an effect of reification which results from the fallacy of supposing that whatever can be named, or conceived abstractly, must actually exist

Through that gap came the corrupting flood of commodities. Here comes one now: it’s Apple launching a fatuous new iPhone minimally different from its predecessor.

At the level of culture, Fordism made the world modern. Those mass-produced goods included not just Model T Fords, but also Charlie Chaplin films

To account for the gap, Lukács developed the notion of reification, extending Marx’s analysis of the ‘fetishism of the commodity form’ in Capital.

from disenchantment to the ultimate reification: the making of thing into human and human into thing with the result that humanity, ultimately, is expendable