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[...] Practically this means that a lot of companies want to advertise on Facebook and calculate social media advertising costs into their commodity prices. [...]

[...] yes, some of us might find ingenious engineering solutions to resist insidious marketing, but in all this celebration of modern technology, shouldn’t we also do something about the marketing itself? Why force consumers to monitor themselves and hone their willpower techniques if we can make i…

Turow draws a rather depressing conclusion from all of this, but it’s hard to disagree: “We are entering a world of intensively customized content, a world in which publishers and even marketers will package personalized advertisements with soft news or entertainment that is tailored to fit both th…